Your SEO Strategy: Picking a Fight You Can Win

For some time, those who have wanted to plant their flag among the top rankings in the Google search engine have had a single laser-focused strategy. Find the most popular search words and embed them in the text of your content. This strategy has helped some content creators rise quickly to the top in search engine results. Many head to the Google Keyword Planner to find the most popular words and phrases and believe the words they choose will somehow make their landing pages get the most hits. This is only a surface strategy and can only last for so long.

What You Need to Bring to the Keyword Fight

What really places a site on the map is knowing how frequently a word is searched and how much competition there is for that word among other content creators. If one smart person can figure out how to put a popular word on his site, then a million other smart people can do the same. So sizing up the competition really is key to winning the fight for the best SEO keywords. Many people discover that choosing something that is a little less popular is a better strategy than using the words that are the most popular in searches.

Say you decided to go with the word Halloween as an SEO term. If you plug this word into the Google Keyword Planner, you will find that “Halloween costumes” is the most popular search. In the Keyword Planner, competition for this word is extremely high, which means there are literally thousands of people trying to use this word to push their sites to the top of the search engine. Going with a word like “spirit of Halloween,” which is only about half as popular, gives you a less competitive word. Fewer people are using it, but it still gets almost a half million hits per month. It is just a better choice, and it is a fight that you stand a better chance of winning.

Is Your Keyword ‘Old News’ or Still a Hot Trend?

Once you pick the right keywords, it is time to see whether those keywords are only popular right now or at other specific times of the year. Google trends can help you see which months and years your keyword has been a hot topic in the Google search engine. Searches for Halloween, for example, do not start to trend until around August of each year. The searches keep rising until Halloween and then level off at low numbers until the following august. Google Trends also lets you see which cities and countries lead for your keyword’s popularity. All of these tools help you find the right combination of things that work for you and nobody else.

So, What Am I Saying About Keywords?

The strategy I am suggesting here is to not get in the big fights on search engines. Choose a smaller brawl and fight smarter, not harder. The big boys will wonder how you rose above them.

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