Since search engine optimization first made its appearance in the world of internet marketing, it has undergone many changes. In the nascent stages, SEO focused heavily on keywords and phrases. While the importance of related phrases in your content has not vanished, other elements have also come to the surface. For example, maintaining fresh, relevant and updated blogs is imperative to the success of your company.
To constantly come up with new blog titles and topics, you’re going to need to think outside of the box. While you don’t want to stretch the topic of your page so far that the connections seem nonsensical, you can look to topics that are on the peripheral of yours. Let’s say that you own a bakery, and you tend to blog about different recipes. The next time you go to write a post, move in a different direction and talk about a television show that focuses on baking or interview a prominent baker who grew up in the area.
Hire Guest Bloggers
Sometimes, it’s not the content that starts to sound stale; it’s the same voice repeated over and over again in each blog. While you may not have the funds to constantly hire new bloggers for your site, you can certainly look for a guest blogger once in awhile. You may want to ask one of the staff members to post a blog, or if you’ve noticed that a particular customer has strong writing skills, you may want to ask if he or she would be interested.
Ask for User Feedback
The goal of a blog is to keep the visitors to your website interested, and if you discuss topics that they care about, then you have accomplished your goal. At the end of each blog, ask your readers if they have a particular topic that they would like you to write about. Also, you should open up a comment section on your blog. From reading through the comments, you can generally gain a strong sense of discussions that your readers would like to hear. You should also make sure you respond to their comments when applicable since that helps them to recognize your appreciation for them as consumers.
Updating your blog on a regular basis and bringing in a new voice when possible are two of the ways that your website can perform better and can generate more traffic.