Infographics are illustrative visual representations of facts or knowledge designed to present complex information clearly and quickly. They are entertaining and educational, which is why these graphic visuals have been everywhere as of late.
Apart from being a powerful tool to channel information, infographics actually have SEO value. Instead of relying solely on text-based materials to produce a unique content and generate quality links, these graphs can be your ace to bolster your search rankings.
Improves Your Site’s Stickiness
Infographics have this magic of grabbing the attention of site visitors and keeping them glued to the piece they’re consuming, allowing you to reduce bounce rates. The longer time online users spend checking out your content, the more positive web traffic your site garners. As creatively-made infographics are visually appealing, they can draw the attention of visitors, which leads to better content engagement.
Induces Social Signals
Aesthetically pleasing visual aids are more likely to be shared across different social networking channels. While the impact of social signals on organic search rankings is still up for debate, there are signs that they are going to be significant sooner rather than later.
The Google Hummingbird update indicates that the leading search engine now has the infrastructure to process social signals better. The arrival of Google+ reveals that the Internet giant is considering activities done in social networking sites as a metric for search rankings.
Attracts More Visitors
Images play a role in optimizing page content. With proper optimization, infographics also come up on search engines, creating a natural link to your website. Graphic visuals increase your visibility in the digital world, which allows you to generate more traffic, leads and potential sales.
In terms of impact, visual materials are more influential as compared to text-based content. The fact that infographics can help you reach the top of SERPs, it only makes sense to incorporate them into your content creation strategies to succeed in achieving your online goals faster.
Let us help your Perth company make it noise online using well-crafted infographics. Contact us today at (08) 9468 0244 for any enquiries.