Although business blogging definitely used to be more important in the past, it should be noted that you can still gain many new backlinks and visitors just from simply blogging on a regular basis. Social media has occupied some of the space that business blogging used to hold, but there is still a place for blogging on your business website. Social media is definitely one amazing tool that you can use to drive traffic to your website, but it is still rather difficult to beat an old fashioned business blog. There are many different benefits to be found when you add a blog to your business website, so let’s take a look at what some of these benefits can bring to the table.
How Business Blogging Can Drive Traffic
The main reason that any business should have an official blog is that you can drive new and returning traffic to your website through the blog. Although you may not think staying in contact with your customers is that important, your returning customers actually like the idea of being able to stay on top of your latest moves through a blog. You can keep your clients or customers up to date through social media, but there is only so much you can say on Facebook or Twitter. In addition to keeping your customers up to date on the new features coming their way, you can also drive new traffic to your business website by keeping SEO in mind while you blog.
If you do everything in the correct manner, you can turn your business blog into your best source of new traffic. For many business websites, there is not a lot of space for written content because you really just want to tell people about your products on your actual store website. With a business blog, you can focus on keywords that are not necessarily related directly to your products and make sure that you can reach out to a wider audience. For example, if you want to attract new visitors to a website that sells swimsuits then you may want to make some blog posts about some hot summer destinations for the upcoming beach season.
Backlinks are Huge
Backlinks are another huge reason as to why you should start a business blog for your online store. Backlinks are extremely helpful when it comes to SEO, and you can get other blogs to link to your website just by coming up with some creative content. If you have a blogger who has a knack for writing stories that other people find to be rather interesting, then you will be able to drive a large amount of new traffic to your website. Not only will people who visit other blogs be more likely to be linked directly to your own business blog, but you will also improve your ranking on Google search results for various keywords when you are able to get a large number of other websites and blogs to link to your business blog.Photo credit