What is SEO?

Search Engine Optimisation is the art and science of making websites more attractive to the hard-working Google, Yahoo! and Bing search engines.

SEO specialists like us know how to attract their attention by carefully incorporating key words or phrases into the HTML code behind your website, as well as on actual pages within the site.

When someone types these keywords into a search window it sends the search robots into a tailspin looking for websites that not only feature them, but present them in the right places.

Search engines also look at other features of websites before they make their final rankings and display the search results for you, but keywords are critical.

SEO aims to get your website onto page 1 of the search results. This can take a little time, but it’s well worth it.

Once your website is on page 1 of Google, you’ll begin to get more visitors to your website. These people are not only looking for your brand name, but more importantly, they’re looking for the product or service you provide.

These visitors are warm leads, achieved without any cold calling or networking on your behalf. Converting these leads should be easy with a well presented website and a great product or service offering.

If you are looking for an SEO company that can really deliver, contact us.

To optimise a website for the search engines we use a blend of keyword and competitor analysis, content optimisation, link building, and social media signals.

To apply SEO to your website we research and analyse the ‘keywords’ that people have historically used to search for a business or product like yours. We get this information directly from the Google keyword database.

We talk through the implications of our analysis with you to work out whether we should refine these keywords and if so how, to improve your return on investment.

SEO isn’t an off-the-shelf solution; everyone’s situation is unique. We tailor our approach to suit your business and your products or services.

We also provide you with regular reporting on performance that’s comprehensive, yet easy to understand.

Unlike traditional forms of advertising – yellow pages, TV, radio or newspapers – online marketing, including SEO, delivers measurable results.

It’s this transparency, along with its cost- effectiveness that most business owners recognise when deciding how to apportion their monthly marketing budget.

Online marketing strategies can increase the amount of traffic coming to your website, but it doesn’t guarantee anyone will stick around, or better still, place an order.

A key ingredient in the success of any website is the content.

Like any marketing collateral, your website copy needs to be clear and compelling. It should get to the point quickly and easily, turning browsers into buyers.

Google’s search engines are also sensitive to your content, including how and where you use those keywords.

If you’re interested in revisiting your web copy, or creating new copy, we can help you.