web content to go

We’ll Take That Content To Go

Most people do not think about mobile phone technology when they are optimising content. Many have been programmed to simply assume that a person accessing their content is sitting somewhere quietly with a laptop or at a desktop for access. Here are some statistics that make it necessary to reconsider how content is delivered:

  • There are 1.8 billion Internet connections in the world.
  • There are 6.8 billion people in the world.
  • There are 3.8 billion people who have mobile telephones.

The Opera mini browser has made surfing a lot easier for many people with mobile phones. The key is to create content that looks the same on Opera mini as it does on Chrome, Firefox and other browsers. Site creators and app designers will have to create content in more widely accessible markup language.

Some have suggested that we have been doing this whole thing backwards. We write for the web and expect mobile browsers to adjust. We should be writing for mobile browsers because web browsers are already equipped for the adjustment. Responsive design has helped significantly with this experience gap. In most cases, the layout adjusts according to the user device. For example, as a screen gets smaller, the page adjusts, showing fewer images, less text and a more simple navigation. The entire mobile experience ends up being a snippet of what you would get on a desktop. This makes for fewer frustrated mobile users.

One of the keys to producing content for mobile is to optimise for social media, since it is the most closely connected to the way mobile users share content. It is important to integrate several different social media sites for mobile access instead of just adding buttons. Some sites like Instagram are deliberately focused on mobile users. Knowing this ahead of time helps SEO experts program and design accordingly.

You should also consistently monitor your mobile rankings. On a mobile phone, search results only return about five listings at a time. You want to know how you are doing in universal results, including local, video, social media and image results. These rankings help you determine how your design is doing for mobile. Compare these listings to those for regular desktop browsers, and you will have a good idea of how to tweak your mobile SEO for better results.

It is true that the expectations among mobile users are quite different from those of desktop users. Mobile users are translating smaller bits of information in order to get the same level of informative interaction. SEO for mobile must be smarter and faster to accommodate this experience.

You have to look at it the same as a writer looks at a pitch to an agent. If the agent calls for a meeting you give them the desktop pitch. This means you have all the time in the world to give the details. If you run into that agent on the elevator, you must give the 30-second mobile pitch. They have to get every feeling they would from the desktop pitch, but it has to be so compelling that they want to take it to go.

Photo Credit