Before launching a site, businesses have a lot to juggle like staffing, paperwork, development, design ideas, financing and community outreach. While business entrepreneurs may know everything about a certain industry, they probably don’t focus too much attention on current SEO strategies. However, the right SEO campaign can drastically change the success of your online startup. These are just a few things that you should consider to get your site started on the right path for SEO.
1. Install Google Analytics
You’ll need access to your site’s source code in order to install this tool, but it is the best way to collect marketing data from your site. You should also set up a “Destination Goal” in Google Analytics. This is most helpful when you need to reach out to a visitor as a thank you for using a contact form or making a purchase.
2. Configure Google Webmaster Tools
This powerful tool can help you improve your standing in Google search and other search engines. It also provides educational videos and articles to help you further drive traffic through SEO.
3. Do Your Keyword Research
To start, you should make a list of all the services and products provided on your site. Once you have this list, think about user intent when searching for these products. How do you describe your products? How would customers describe them? You can combine these keywords together and use keyword research tools like Google Keyword Planner to define an SEO content strategy. Keywords should be grouped and assigned to relevant pages on your site. If you don’t have a page for a list of keywords, plan to write this content later.
4. Optimise, Optimise, Optimise
Each webpage should have a unique title tag with one or more of the keywords assigned to the page. You should also write a specific meta description. Every page URL must also include a unique keyword. Pages should be organized with h1 tags that include a target keyword. In addition, pages must be easily accessed from the homepage with a logical flow. For example, a site for a zoo may have a section on “exotic animals.” the user clicks the “exotic animals” link to learn more and finds a list of links to specific animals, such as “fennec fox.”
5. Rich, Engaging Content
All pages of your site should have at least 300 words of dynamic content. You can also set up a blog and publish content daily. Videos, podcasts, webinars, illustrations, PDF guides, infographics, free downloads and other content is very beneficial to your visitors and may also get your content shared through social media. That also means that each of your content pages, product pages and services should have share icons for Facebook, Twitter, Pinterest and so forth.
Startup websites can start off on the right foot just by using these simple SEO strategies to write engaging content that is optimised for search engines.