SEO and Facebook

– How to Target the Audience that You Want Targeting the audience that you want is as easy as testing your products for its preferred customer. You can then cross reference your results with the people who fit that profile on Facebook. You can also begin the targeting process online by following the pages of your competitors. You can easily …

Your Google AdWords Campaign

The keywords that you choose in conjunction with your Google AdWords program make all of the difference between a successful marketing campaign and a stagnant one. One of the most important aspects of a Google AdWords campaign is the ability to control how closely a keyword has to match up with a query before your ad is shown. The proper …

Is Link Building Dead?

A subset of the SEO community is convinced that link building is dead. Googlers have done their part in creating and perpetuating this perception: Google’s quality guidelines warn webmasters not to participate in link schemes designed to manipulate pagerank. In a Webmaster Central Office Hours Hangout posted earlier this year, John Mueller advised webmasters to avoid link building. The message …

Why Local SEO is Leading the Way

As a website owner or designer, you likely already know how important implementing search engine optimisation strategies is for your company’s success. However, as the 21st century moves forward, you don’t just need to optimise your website; you need to optimise it for local purposes. Be More Specific Defining Your Target Audience Using local SEO strategies allows you to more …

Three SEO Topics To Know From The Inside Out

Many a search engine marketer has tried explaining the simplest ABCs of search engine optimisation (SEO) to answer the cocktail party query, “So, just what is it you do?” Nearly as many have been met with glazed-over stares complementing polite nods and forced smiles. The both unfortunate and fascinating truth? The SEO engine powers e-commerce forward with moving parts operating …

Keeping Blog Content Fresh

Since search engine optimization first made its appearance in the world of internet marketing, it has undergone many changes. In the nascent stages, SEO focused heavily on keywords and phrases. While the importance of related phrases in your content has not vanished, other elements have also come to the surface. For example, maintaining fresh, relevant and updated blogs is imperative …

Four Ways to Adapt to Google’s New Mobile SEO Rules

The changes implemented in Google’s search engine algorithms recently have caused a pretty major disruption in the world of SEO. Websites must now be optimized for smart phones and tablets. If not, they will be ranked poorly in Google searches performed on mobile devices. Thankfully, there are some things you can do to improve your website’s mobile SEO. 1. Discard …

SEO Excellence At Your Company

SEO excellence is a topic that must be learned by every employee at your company. You likely use a website to drive your business, and you must train your employees to use SEO techniques properly. You may not be able to afford to send off every employee to an extensive training course, but you can use the tips in this primer …

Just How Can SEO Market Brands Better?

Search engine optimisation is about more than making your website visible in Google; it’s about raising brand awareness. That’s why businesses have started to integrate SEO into their marketing strategies to lay the foundations necessary for loyal customers. Branding is just one area where SEO intertwines with marketing. Fully realising how SEO influences it is one of the many variables …

Inbound Marketing and SEO

If you are having trouble with your marketing program, then you may want to consider a managed inbound marketing service. An inbound marketing service has many advantages to other kinds of promotion services. It can also help tremendously with your search engine optimization campaign by driving organic traffic. 1 – What is Inbound Marketing? Inbound marketing is an umbrella term …