SEO Strategies Website Owners Should Focus on in 2014

Not everyone knows how to create a website optimised to appear on the first page of the search results and one that generates positive leads. Nu Studio has the knowledge, experience, and resources to boost the visibility of your site. Letting the experts take care of your SEO needs ensures that your website will appear on the SERPs when users search for the products or services you offer.

Understanding the major components of your site is important to find out which particular aspects need improvement. Nu Studio outlines a couple of the strategies that will help realise your online marketing goals this year.

Content Strategies

Today’s SEO is different from what it was before. Guest blogging, for example, is no longer as effective a means of getting links as it was the previous year. According to Matt Cutts, guest blogging has become a more spammy practice, and that business owners should stop doing it now. Cutts suggests being more cautious when dealing with people who offer guest blogging for search optimisation purposes.

Social Media Platforms

Strengthening your social media presence and authority is a better way to generate leads. Facebook for Business, for instance, is a great platform for businesses to get more value from ads and reach more customers. Search marketers predict that the number of people on social media will reach up to 2.55 billion by the year 2017. If you’re not yet using this platform from Facebook, then now is the right time to try it.

Establishing and maintaining a presence on Pinterest will also be very helpful. You can see how many followers you have and generate marketing ideas based on it. Most Pinterest users link their accounts to other accounts, such as Twitter. You can use infographics to convey your message and reach a wider demographic.

Nu Studio is a Perth-based SEO company that aims to help clients improve their online presence and increase their sales and revenue. Contact us to get in touch with our team members and learn more about our SEO services.

photo credit: mkhmarketing