Matt Cutts has worked in Google since early 2000. Currently he heads up the Webspam team at Google. Simply put, when Matt talks about SEO, we all (should!) listen.
If you prefer to learn SEO by reading, below is my transcription of the video above. When Matt mentions “we” he means Google!
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“Keen Agents from Glendale, California asks: How does someone begin to SEO their site on a small budget in an overwhelmed industry such as real estate?
Well, I’ll give you the same answer regardless of whether its real estate or any other industry. I think there’s a couple things to bear in mind.
Number one, start with a small niche. Don’t just say, “Okay. I’m going to rank number one for blank real estate,” or whatever your trophy phrase is. It’s probably better to concentrate on individual neighborhoods or individual markets. Maybe going for the consumer market is a little bit of a big thing to grasp at once. So maybe you want to go for a small sliver of the market, a niche that you can be well-known for, and then build your way outward. So build your reputation up and build your rankings up as you get to be more well-known.
The other factor is to be creative. Right? If you have the same brochure for your site as everyone else in the industry, there’s no reason for someone to link to you or even remember you. But if you have some sort of compelling thing about your website, it can be a blog with a distinct voice, it can be that you make really amusing videos, it can be that you come up with fantastic advice, look for some unique angle.
So start with a unique niche and try to be creative in how you try to tackle it, and that can probably help you out quite a bit compared to a bunch of different competitors in your industry.”
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