Ecommerce websites have several qualities that can affect search rankings—shallow copy, large product catalogue, and duplicate content. While traditional SEO techniques can be helpful, using other practices can help maintain good standings in search engines. Here are some tips you can use to shape up your website for optimum online rankings.
1. Take note of search engine algorithms
Google’s Panda, the latest update on search engine algorithm, check for unique and quality content to offer better search results for users. It helps determine the website’s rank and eliminates sites or pages intended for spiders. To avoid having problems with this latest update, upload reviews, comments, photos, and videos that can match the search queries of current and potential visitors.
2. Avoid Duplicate Content
Duplicate content is a common challenge for ecommerce websites, as it can affect your online rankings. Canonicalize your links to minimize duplicate content. Submit your URL to search engines and organize your content appropriately. Ask search engines to remove pages or websites that used or copied your content without permission.
3. Frontload and Focus
Set your priorities. Focus on certain items instead of marketing every single product on your site. Link these items directly to your homepage for better optimization.
4. Choose Quality Keywords
Review the analytics of the product and page you want to promote. Identify keywords that can direct users to the page—make sure to include these in your content for search engine spiders.
5. Explore All Types of Content
Many search engines use image and universal blended search for better user experience. These make it important to optimize all media types on your website. Make sure all links included in your images have relevant keywords. Rename generic titles and use newly released, structured markup for videos. Do not forget to optimize title tags and alt tags.
6. Keep It in the Family
If you want to rank in a certain search engine, take advantage of the products it can offer. For example, use the Google Merchant Center to upload product feeds on Google Product Search.
7. Implement Social Media Marketing Tactics
Many brands use social networking sites to keep up with the online competition. These sites also allow visitors to see photos, content, and posts from their contacts throughout search results. As such, be active in these networking sites to increase your online presence and attract more potential customers.
8. Use Google Places
Maximizing Google Places can help visitors find your business more easily, as location plays a major role in user search. Make sure to list your storefronts individually, especially if you are handling multiple branches. Include necessary business information such as operation hours, deals, photos, and live updates.
9. Use Schema.org
Ecommerce sites often use structured data intended for human readers rather than crawlers. Fortunately, formalized outlines are available in schema.org. These can help search engines access your data, index your site, and organize results for users.
Photo credit – Daniel Broche