SEO excellence is a topic that must be learned by every employee at your company. You likely use a website to drive your business, and you must train your employees to use SEO techniques properly. You may not be able to afford to send off every employee to an extensive training course, but you can use the tips in this primer to train everyone in the office.
#1: Keyword Creation
Keyword creation is as simple as understanding the names of your products. Your products and services have names that you chose with great care, and your services have generic names used in your industry. Your keywords should contain combinations of your product names and their service descriptions.
Keyword strings must be artfully woven into all your content by your employees. You must use keywords when writing to customers, and those keywords must find their way to your website. Keywords translate into buzz words for your customers outside the website, and your content will be much easier to find online.
#2: Track Everything
You must devote time and energy to tracking the effectiveness of your SEO work. SEO content is effective when you are seeing more customers coming to your website. You may use a marketing service or tracking software to find out how often you have new visitors. Your visitors find your site through certain keywords in searches, and you must optimize your keywords to feature only the most effective keywords.
#3: Creative Writing
Keywords may become clunky afterthoughts in your online content, and you must avoid writing in a forced style at all costs. Your customers can feel the tension when you are cramming several keywords into a small space, and they will get tired of reading such writing. You are much better off cutting back on your keywords to write in a comfortable style.
Every business owner that wants to create more web traffic should use SEO techniques and teach them to the people in the office. A large office of workers who all have access to your website and customers must be trained in simple SEO techniques. Share this primer with your employees for their own benefit, and ensure that they are using these techniques in all communications. Your customers will notice a minor difference in writing style, but you will garner far more search results online.