Search engine optimisation offers huge potential to any business with a website. However, if SEO is misused then you may as well have not used it at all. Here are some general tips to get you moving in the right direction.
Does your website have clean and well written code?
This is an oft forgotten element of SEO. If you are unsure, ask Nu Studio or your web developer to give your code a once over. Messy code is difficult for the search engines to read and will negatively impact your search engine rankings.
Do you use manipulative methods to gain good rankings?
If so, your website rankings may be suffering as a result. For example, keyword stuffing is frowned upon in a big way. “Old school” SEO was easy – you just mentioned your keywords lots and lots of times on your web page and viola your site was “optimised”. Follow SEO best practise and you will be OK, now and into the future.
Is your content readable by humans?
I know this sounds funny, but the search engines are getting much better at detecting garbled content. If your content is very poorly written, with lots of spelling mistakes and bad grammar, you may notice your website rank decreasing over time. Take time to review your content. (No comments on my own spelling please!)
Unique, high quality and highly relevant content is possibly the best way to increase your visibility in the search engines. It will also increase your credibility amongst the visitors to your site. Keeping a high quality blog can keep your visitors coming back for more.
There are a lot of ways to optimise your website for search engines. The techniques discussed in this SEO blog are timeless. By implementing them, you do not need to worry about advances in the Google search algorithm. For example, having a well coded website, or keeping a company blog, will never be viewed in a negative light.Image: Flickr