Creating links towards your website is a very important part of any SEO strategy. Each link is seen and indexed by Google. In general terms, more links from high quality related websites will help your rankings considerably.
There are a number of great free ways to generate these links, and create a community around your brand. Just remember they are time consuming to implement, but it’s totally worth it if you do it right.
The first thing you will need to do is to create a piece of content. We would generally recommend a 300-400 word article a couple of times a month. This article should be related to your industry. For example, if you run an e-Commerce store selling computers, you might maintain a blog about computer repairs. If you sell flowers, then you might write a gardening blog. The blog itself does not have to be directly about your company. Finding a niche around what you do is often a great way to go.
Multimedia rich content is always more interesting for your users so consider adding a YouTube clip, a PDF, an image – anything to liven up the page.
So now that you have your content, you need to setup your blog and upload your content. Here are a list of some great free blogging websites. There are hundreds, but these are the top three in my opinion:
After you upload your content, videos and/or images be sure to include a link back to your website. Google will find this link and it’s a vote for your website.
Doing this on a weekly basis can seriously help your rankings, drive visitors to your website, and result in sales for your business.
If you don’t have time to do this, then ask us for help. It’s what we do, and we do it very well.