Guest Blogging After Penguin 2.0

Out of all link-building methods, guest blogging is the most popular. So much SEO success has resulted from guest blogging that many blog administrators get dozens of emails every day inquiring about whether they take guest posts. Guest blogging will probably remain effective after Penguin 2.0 kicks in, but the methods involved will most likely change. Below is a look at five ways Penguin 2.0 will probably affect guest blogging.

1. Reducing Site Ratings

It’s fairly common for websites to link to sites that receive penalties. Google is interested in sites that link to a variety of authority sites with high-quality content. On the other hand, there are plenty of sites with low-quality information that consistently link to sites with completely different content. Google recognizes this and will probably reduce ratings of such sites in the future. Savvy webmasters will guest post on sites that offer high-quality information and are picky about the links they host.

2. Social Media

Facebook likes and Twitter tweets should be signs of good content, but many webmasters have gamed Google by paying for those through Fiverr and other services. Google has used social networking signals to rate sites in the past, but Penguin 2.0 may see a reduced emphasis on this area and begin placing more importance on who is actually recommending content. To preserve reputation, users should be sure to improve their content as they share it with influential profiles and let others know of particularly good posts as soon as they’re made.

3. Rank of Authors

More writers are taking note of author rank, which is used by Google to judge the location of postings and responses to them. Google has no trouble placing more value on excellent content regardless of its location. However, Google will probably now track the content quality and adjust the value of links placed therein accordingly. Webmasters should be careful about the quality of content they create and promote and research ways to improve quality to raise results from Google and visitors.

4. Reducing Link Ratings

Author bio links have seen a drop in importance with Google, and they will probably continue to drop in value. Google is also likely to become more careful about which links it promotes in general. For example, links within initial paragraphs and repeated postings of infographics may be discounted more. Sites should instead focus on high-quality content to which people will link willingly.

5. Co-citations

Mentions of sites don’t always translate to links, and Google is aware of this. Constant linking to your site through guest posts simply isn’t natural, and Google may now respond accordingly. To avoid this problem, authors should avoid always linking to their own sites and instead focus on providing high-quality content that helps readers. This will also create a more natural ratio of backlinks for Google to detect.

These might not be the only changes that come with Penguin 2.0, but they may be some of the big ones. Even if they don’t arrive right away, they will probably be instituted at some point.

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