Your Google AdWords Campaign

The keywords that you choose in conjunction with your Google AdWords program make all of the difference between a successful marketing campaign and a stagnant one. One of the most important aspects of a Google AdWords campaign is the ability to control how closely a keyword has to match up with a query before your ad is shown. The proper …

Is Link Building Dead?

A subset of the SEO community is convinced that link building is dead. Googlers have done their part in creating and perpetuating this perception: Google’s quality guidelines warn webmasters not to participate in link schemes designed to manipulate pagerank. In a Webmaster Central Office Hours Hangout posted earlier this year, John Mueller advised webmasters to avoid link building. The message …

Why Local SEO is Leading the Way

As a website owner or designer, you likely already know how important implementing search engine optimisation strategies is for your company’s success. However, as the 21st century moves forward, you don’t just need to optimise your website; you need to optimise it for local purposes. Be More Specific Defining Your Target Audience Using local SEO strategies allows you to more …

Three SEO Topics To Know From The Inside Out

Many a search engine marketer has tried explaining the simplest ABCs of search engine optimisation (SEO) to answer the cocktail party query, “So, just what is it you do?” Nearly as many have been met with glazed-over stares complementing polite nods and forced smiles. The both unfortunate and fascinating truth? The SEO engine powers e-commerce forward with moving parts operating …