Keeping Blog Content Fresh

Since search engine optimization first made its appearance in the world of internet marketing, it has undergone many changes. In the nascent stages, SEO focused heavily on keywords and phrases. While the importance of related phrases in your content has not vanished, other elements have also come to the surface. For example, maintaining fresh, relevant and updated blogs is imperative …

Four Ways to Adapt to Google’s New Mobile SEO Rules

The changes implemented in Google’s search engine algorithms recently have caused a pretty major disruption in the world of SEO. Websites must now be optimized for smart phones and tablets. If not, they will be ranked poorly in Google searches performed on mobile devices. Thankfully, there are some things you can do to improve your website’s mobile SEO. 1. Discard …

SEO Excellence At Your Company

SEO excellence is a topic that must be learned by every employee at your company. You likely use a website to drive your business, and you must train your employees to use SEO techniques properly. You may not be able to afford to send off every employee to an extensive training course, but you can use the tips in this primer …

Just How Can SEO Market Brands Better?

Search engine optimisation is about more than making your website visible in Google; it’s about raising brand awareness. That’s why businesses have started to integrate SEO into their marketing strategies to lay the foundations necessary for loyal customers. Branding is just one area where SEO intertwines with marketing. Fully realising how SEO influences it is one of the many variables …