Title Me This: What Marketers Should Know About Headlines

One oft-ignored but critical part of any content marketing and blogging strategy is the headline. Great content often goes to waste if its title doesn’t do a good job of capturing and retaining audience attention. About 80 percent of online users will read headline copies, but only 20 percent will proceed and read the rest of the content. These figures …

3 Reasons Your Site Can’t Recover from a Penguin Hit

Back in 2012, Google rolled out the Penguin algorithm. This proved to be a drastic change in the SEO landscape, as it penalised websites that depended heavily on low-quality link building. The algorithm recently received another update, the Penguin 4.0, affecting many sites once more with its spam fighting programming. For most websites, recovery from Penguin is downright difficult. After …

Things You Do That Actually Hurt Your Rankings

Mistakes do happen in the world of SEO. But they do not have to be cost you a lot, especially when you have a good handle on the rules. To maximise the benefits of your online marketing campaign, it pays to know which measures are effective and which are not. As some mistakes in SEO cannot be easily erased, you …