The Importance of Online Branding and Identity

Practically anything can be accessed from the information super-highway. People look to the Internet for their wants and needs. What they usually get is what they see on the World Wide Web. Online presence equates to brand awareness. The Internet continues to be a venue for business owners to set the stage for the consumption of their products and services. …

When Content is pulling You down the Ranks

‘Content is king’ is a phrase we always hear in the world of search marketing. True to its meaning, content has become one of Google’s top standards when ranking websites. Well-written content can add value to your site and drive key visitors down the conversion funnel. There are times, however, when content can do the exact opposite to your site …