Are You Successful? Measuring SEO Success Rate

Measuring success is always a contentious issue; how can anybody really say that they’re better than the person next to them? In all the competitions humanity has engaged itself in the past two millennia, true success is only guaranteed when there are rules and numbers involved. Unfortunately, that’s not always the case. This is the reason measuring SEO success is …

Panda 4.0: Lessons from eBay’s Mistakes

A week ago, Google released the 4.0 version of Panda. On its release date, several sites were hit, and it did create ripples in the search landscape. One of the most prominent sites that got hit was eBay, giving everyone a curious case to ponder. Let’s take a look at what went wrong with one of the largest e-commerce sites …

Sorting Web Authorities into Search Engines, Directories and Hybrids

When consumers go online to learn more about what they’re interested in, they typically start with a search engine such as Google, or a directory such as Yahoo! Directory. As a website owner, your goal is for consumers to see a link to your site before they see a link to your competitor. For you to achieve online visibility, you …

Yes, It Happens: How Your Competitors Can Hurt Your Ranking

The moment you enter the world of search engine optimisation, you formally declare battle against your competitors—a battle of rankings, leads, and customers. A battle to stay on top of search engine results pages. Not everyone, however, does things fairly. While you’re working your butt off to strengthen your online marketing efforts, reach more customers, and boost rankings, your competitors …

What to Share on Social Media for Marketing Boost

The Internet is full of possibilities, especially for businesses. It takes you a step further when promoting better relationships that can lead to brand loyalty and an increase in profit. Creating a social media account, for example, gives you the opportunity to learn more about a specific audience by communicating with them directly. Having an account doesn’t mean an immediate …