SEO of 2014: Getting Friendly with Google

It’s not surprising that Google has been updating their algorithms lately. In fact, they do it a lot – almost regularly. The old approaches of SEO for websites are no longer the trend. Search engine optimisation used to be simple. If you wanted your site to rank, you just used keywords with embedded links to your website. It was so …

Ranking Isn’t Everything: Why Conversion is More Important than Being Number One

Getting on top of search engine results pages used to be the ultimate goal of SEO, but not anymore. Over the years, businesses have realized that higher conversion rate is more important than being number one. According to a study, SEO ranked as the top channel that delivers above-average sales conversions. This is why it’s important to use keywords that …

Infographics: Priceless SEO Strategy

Infographics are illustrative visual representations of facts or knowledge designed to present complex information clearly and quickly. They are entertaining and educational, which is why these graphic visuals have been everywhere as of late. Apart from being a powerful tool to channel information, infographics actually have SEO value. Instead of relying solely on text-based materials to produce a unique content …