Your SEO Strategy: Picking a Fight You Can Win

For some time, those who have wanted to plant their flag among the top rankings in the Google search engine have had a single laser-focused strategy. Find the most popular search words and embed them in the text of your content. This strategy has helped some content creators rise quickly to the top in search engine results. Many head to …

google hummingbird

They Sent a Hummingbird to Kill SEO?

So far, any rumours of the death of SEO has been greatly exaggerated. Anytime Google makes a change to the way that it performs searches, those who seem to carry a grudge about optimised content are happy to scare the socks off the SEO world. The Penguin, Panda and Caffeine updates to the Google algorithm created quite a nervous buzz …

seo strategy and deliverables

SEO Strategy and Deliverables

A new client asked about “SEO Deliverables”. Here was my reply.  I think gives a good insight into how we view SEO, and how we work with our clients. Each month we do a combination of on-page optimisation, off-page optimisation and consultation. Where we see ourselves getting the biggest wins each month will determine the exact mix appropriate to you. …

trampolines perth

Selling Trampolines? A Lesson in Keyword Subtlety

In the olden days, you could just mention “trampolines perth” 20 times on your web page and get ranked on Google.  Thank goodness they have gotten smart now, and they actually reward you for writing decent content.  That said, you still have to mention your keywords, but here are some tips on doing it in a subtle way. Good examples: …