30 Interesting SEO Experiments: Part 2 of 6

6. To Capitalize or Not to Capitalize Keyword terms entered in capital letters versus lowercase letters tends to generate a different number of search results. This experiment looks to see if page ranking is affected in the process. After comparing results from a URL made up all capital letters and one of all lowercase letters, turns out there’s difference in …

30 Interesting SEO Experiments: Part 1 of 6

1. Anchor Text Links vs. Plain Text URLs Within the academic sector, it’s not uncommon for web addresses to appear in plain text format as opposed to anchor text links. Just to see what would happen, a group of marketers from a college conducted an experiment to see if there was any difference in how the two formats performed SEO-wise. …

How to Repurpose your Content

The same adage rings true for any type of work: you can work hard or you can work smart. For bloggers and online marketers alike, working smart means repurposing existing content in any and every way possible. Rather than creating new content all the time, the smart bloggers curate the content they already have. In this way, you can extend …

Effective Keyword Research in 5 Easy Steps

Without fail, good keyword research is the bread and butter of any successful online venture. Ultimately, it’s the paying customers you want to attract and not just any one who happens to click on your site link. Using the right keyword terms is the way to attract them. As competitive as the Internet has become, the keywords with the highest …