8 Ingredients for Website Optimisation

SEO is a vital ingredient to success online. However, not everybody knows how to create a site that is visible to people searching for information or products. The fundamentals of SEO are simply essential and must be worked on before dealing with any other website components. Basically, SEO provides users with a quality experience and gives search engines information about …

Guest Blogging After Penguin 2.0

Out of all link-building methods, guest blogging is the most popular. So much SEO success has resulted from guest blogging that many blog administrators get dozens of emails every day inquiring about whether they take guest posts. Guest blogging will probably remain effective after Penguin 2.0 kicks in, but the methods involved will most likely change. Below is a look …

Beware of the Filter Bubble

I was reminded of this short video this morning, and I thought I’d share. Eli Pariser raises some very interesting issues here. If Google are the gatekeepers, how much information is really being blocked from our search results? According to Eli – a lot! Food for thought.

Why You Need to Create a Blog for Your Business

Although business blogging definitely used to be more important in the past, it should be noted that you can still gain many new backlinks and visitors just from simply blogging on a regular basis. Social media has occupied some of the space that business blogging used to hold, but there is still a place for blogging on your business website. …